Authored by Ben Macdonald + Stuart Collingwood
At Owl Labs, we pride ourselves on providing the tech that companies, schools, and organizations need to meet the moment and prepare for an increasingly hybrid future. Recently, we were excited to share that we closed a new round of funding and launched a partnership with HP Ventures. And as the world continues to go hybrid, our target market keeps growing, and we’re ready to bring even more accessible, truly inclusive meetings to all industries and settings.
To do this, we will work closely with our resellers from around the globe. We’ve got strong brand recognition in the collaboration space across all verticals and company sizes. Owl Labs has launched an enhanced reseller program that can help us recruit, enable, and develop our valued channel resellers to ensure our mutual success. Partnerships are powerful, and we plan to build up our community of collaborators in the coming year and beyond.
Today, we want to highlight how we empower our dedicated channel resellers and help them provide their customers with the best hybrid tech available — and how we’ve invested in developing our business in North America, Europe, and beyond.
Here’s a rundown of our insights into the future of channel partnerships and scaling hybrid growth at Owl Labs.
Since our Meeting Owl is unlike any other video conferencing platform on the market, we’ve seen that demos are massively effective. No whitepaper can truly capture the excitement of watching the Meeting Owl — powered by the proprietary Owl Intelligence System — automatically spotlight every speaker and ensure that every teammate is always seen and heard. That’s why we’ve been hard at work creating ways for resellers to easily showcase the compelling benefits of 360-degree, fully immersive meetings. Expect to see Owl Labs at more events, and look out for an expansion of our demo unit program in your area.
We know that offices, schools, and major organizations often work with their own trusted Value Added Resellers (VARs) and Integrators, so we want those resellers to be ready to share our game-changing products with their customers.
Through our Global Channel Partner Program and our internal dedicated resources, we provide sales and marketing support to all our resellers. We also have strong proof points and great incentives for resellers to offer our solutions. And with new Owl Labs products continually coming out, distributors and resellers can always be at the forefront of innovation.
Over the past two years, the Owl Labs team has begun looking beyond our North American home base. As a result of the foundational relationships we have built with the best distributors, value-added resellers, and integrators, we are now seeing strong growth year after year, which sets us up for an exciting 2023.
The most innovative resellers in Europe see the value and urgency in upgrading video conferencing technology. They understand that the 360-degree, center-of-the-room experience is fundamental to delivering truly immersive meetings for all in a hybrid world.
As the latest data from the State of Remote Work revealed, remote and hybrid work have continued to grow in 2022, but only 36% of employers have upgraded their video meeting technology in the past several years.
We’re ready to scale our effective channel marketing program to support our channel resellers and raise awareness with potential customers.
It’s been really gratifying to see the growing demand from outside our core European territories and, to that end, we have recently expanded into Australia. We’re excited to work with resellers to expand into additional new territories through 2023.
About the authors
Ben Macdonald, Head of Sales and Business Development for North America at Owl Labs, has established a strong presence in the IT reseller community by building key executive relationships over the last 25 years. He brings this experience to Owl Labs and has led the team in leveraging a channel sales strategy that helps drive sustainable growth for channel partners.
Stuart Collingwood, General Manager of Europe at Owl Labs, has built his career by working with U.S. and European founders looking to bring category-defining innovations to European and international markets. He has established and scaled multiple new distribution channels and built out regional operations from scratch.